Is it just me, or are the new ads for Arby’s chicken sandwiches just plain weird? The one I’ve seen most often has Hulk Hogan doing a voice-over while a rather skinny actor portrays the new, non-pumped Hulk. The point of the spot is that their chicken isn’t pumped full of fillers and is better for you. But if you are trying to associate your company with a healthy lifestyle, you probably shouldn’t have a sickly-looking actor in your commercials. They guy looks like he is wasting away.
The second spot has Joan Rivers doing the voice-over. An older actress portrays the new all-natural Joan. Ok, this is just too much. The last thing I would want to associate with chicken sandwiches is the inevitable collapse of Rivers’s face. What on earth is Arby’s thinking?